Two posts ago I shared the super secret magic number of What Industry Experts Say about How Many Projects you Should Have in your Etsy Shop.
Well not really, I came to the conclusion that there isn’t a magic number per say but I was going to start by adding inventory to my Etsy Shop to get to 40 products and then increase to 120. And I was going to do that by regularly adding new, high quality, inventory that fit my current line and aesthetic. But one other way to increase your inventory faster is to expand your current line.
Here is a great article by Morgan Nield “5 Questions to Ask Yourself Before Adding New to your Etsy Shop” and can help you determine what new inventory will add to your current line.
It makes sense that if you start adding whatever you can find or make to your Etsy shop willy nilly, people are going to be able to tell and instead of helping your chances of people finding, liking and buying your products it will actually just be a waste of your time. So today I’m showing my strategy for adding meaningful, awesome inventory to your shop TODAY, possibly without making anything new. Maybe even if you are super lucky without taking any new pictures or writing any new product descriptions! Oh boy!
So here they are, my top 3 ways to instantly add inventory to your Etsy shop. Separate your products into different listings by:
- Color, finish (something that doesn’t necessarily change the price)
- Material (possibly a price change here)
- Size (not like size S shirt vs. size L, but larger version of same product)
Some guidelines and notes with these changes:
- Color, finish
- Let’s say you have a T-Shirt for sale and it comes in Green, Blue and Purple. Someone searches for a purple T-shirt and your product shows up on the first page with a picture of a Green Shirt and the option to select color at checkout. Most likely that person won’t even notice or click on your shirt because it looks to be the wrong color. You can keep the option to pick a different color but now should add 2 more listings with the first pic as Blue and then Purple.
- Walah! You turned 1 listing into 3 listings but if someone looks at your green shirt they still have the option at checkout to select another color and chances are you might already have a picture of the shirt in the other colors, no need to rewrite your description or pictures (you will want to revisit your SEOs Etsy Tags and keywords), just make sure your first picture reflects the main color. You can select “copy” when you are viewing the listing and then just update as needed.
- Another added bonus, since you can select “color” when posting an item, that is another way Etsy helps people find you and now you have 3 different listings with 3 different colors.
- If you have a Blue clutch purse that comes in 3 different material options, you can list them out as three different listings, again same idea as above but for this one, the price might be different between options depending on price of materials. This helps with confusion between pricing, your lowest option price will only be listed on your thumbnail in your shop unless the person click and chooses an option once selecting the product.
- Make the change noticeable in your first picture, i.e. use picture #2 of your initial product if it is the same product essentially but a different option. For my Gold Filled ear cuff, I also offer it in 14k Sold Gold, quite a difference but essentially in a photograph they look the same. See example below, left item is the Gold Filled Ear Cuff and the right one is the 14K Gold Ear Cuff.
- If you subscribe to Whatify, (note this is an affiliate link), you can do what I did and put your top 2 photos in position 1 and 2 and set up a test through Whatify. They will test over 1 month switching between photos to see which picture gets the most clicks and can tell you how much more revenue this will generate per month. In addition if you go with their recommendations you can switch your pictures with just a click of the mouse.
- Having a variation in a size could be based on actual size i.e., small vs. large. I have seen Columbia Sportswear do this with Plus Size options and I think it’s nice to call out something that is not always available as a separate product.
- I used this option with two items I have for sale, the above Ear cuff also comes in a wide cuff version that I used to just have listed as a variation and now have as another listing all together.
For both of these listings, I am currently working expanding them from 2 listings to 10 listings and if I include the wide/larger version of this ear cuff (I have had listed in the past) that would double to 20 items. Most of which I already have pictures for and descriptions will only change slightly. I will however revisit my SEO Etsy Tags to make sure that I’m not duplicating too many and still have up to date focused Keywords.
Not only does this mean when someone searches for a “silver ear cuff”, they will get that item with the corresponding photo but it increases my chances of being found by someone in general. In addition to doing this with products I already have for sale in variations, my next step will be to create entirely new variations on products I already have for sale in the midst of designing entirely new pieces.
Please share in the comments what great ways you have of expanding your Etsy product line easily and authentically. I’m sure I’ve overlooked some things and would love to add to my strategy. Thank you!
Article Photo by Clark Street Mercantile on Unsplash